New blog, new collection. For those unfamiliar with the brand, Boxfresh features casual menswear and shoes. The label is undergoing major restructuring at the moment, having just taken on a new design team but this collection should drop around the end of January.
With its quirky colours, funky prints and affordable prices I think the label is bound to be a hit with the guys, despite competition from similar brands such as Superdry and Hollister. Ladies' t-shirts and hoodies are available from Boxfresh website, and the brand offers ladies' footwear as well. Still, there is something very unisex about this collection which would suit a sporty, tomboy kind of girl. More info can be found on: www.boxfresh.co.uk and http://www.myboxfresh.com/