You will no doubt have heard of Eastpak, the lifestyle brand that designs all sorts of brilliant and innovative bags for urban living, and has been going strong since 1976. This May 21st sees their newest campaign released, which is an intriguing look into the new and exciting experiences which shape life in the city. I really think it's a great idea which is not only inspiring, but gets you thinking as well.
The 360˚ campaign, developed by communications agency Satisfaction, aims to remind us all of those little things we've always dreamed of doing, but have maybe never had enough time for, and ultimately to help enhance our lives and city living through the little, simple experiences that really matter.
John Israel of Satisfaction sums up this sentiment perfectly when he says that, "By living out a new experience we share a part of ourselves with the people around us. Finding new sensations helps us find new things out about ourselves. Looking at something differently broadens the mind, just as much as seeing something for the first time. It's all in the action, the taking of that first step".
Definitely a philosophy to live by, which is why, in the spirit of the campaign, I am sharing my 'When was the last time you did something for the first time?' story.
This story begins with the fashion roots of this blog, when I decided that it was time for me to really dedicate myself to blogging and picture-taking–if you're going to do something, you might as well do it right! So, about a month ago, I took the plunge and bought my first professional DSLR camera–the last time I did something for the first time. It may not seem like a big deal for some, but it was something that I had dreamed about doing for a long time–not just to enhance the pictures on this blog, but also to capture all those beautiful moments that the world has to offer, moments which sometimes slip away too quickly and need a perfect image to jolt our memory of how captivating they really were. This 'first' has inspired me to get more creative and to see and capture as much of life's moments as I can. It has certainly grown beyond the boundaries of the blog and provided me with a new and fresh perspective on the world.
So what about you? When was the last time you did something for the first time? Don't forget to head on over to the Eastpak campaign site here, where you can see more of the thought-provoking campaign images and share your experiences on the wall. Who knows, maybe you'll be inspired to try something new out too...