You may remember a blog post not so long ago about one of my favourite brands, Eastpak, who make some really amazing bags suitable for every lifestyle and person. You may also remember their innovative campaign, centered around the tagline "When was the last time you did something for the first time?"
As the campaign continues, Eastpak want to know, "Do you want to sleep or do you want to live?"A suitable tagline, perhaps, given our increasingly hectic schedules and lives dedicated to order and planning. Recently, I have found that there is nothing more rewarding than kicking back with friends on a spontaneous night out, just spending time with and talking to people from all walks of life who are so different and varied, each with their own story to tell. No matter how busy my schedule or plans, as well as the temptation of simply giving in to the tiredness and heading to bed, there can be no doubt that embracing those new and exciting experiences will result in more memories, more fun and, simply—a better way to enjoy life!
So, it's time to live a little, and when that moment comes, where will you be? What will you be doing? Eastpak believe that the best way to embrace new experiences in our lives is through live music, and I couldn't agree more. Nothing beats the thrill and energy of watching a great artist or band performing before your very eyes.
In this spirit, Eastpak have provided two options—if you hit 'sleep,' their interactive campaign will take you to a series of clips that will help get you off to, well, sleep. If you hit 'live,' however, you will be presented with a banging list of the best live music happenings in your area (according to your location), as well as directions and a place where you can get hold of tickets.
When the moment strikes next, what will you be doing—sleeping or living? Check out the campaign here to see where your next big adventure could take you.